At the beginning of lockdown in 2020, Katherine Lyndon started her balloon company, Dress Your Daydream, with next to no experience in the industry. Fast forward to the end of 2021 and not only is Katherine's company thriving, but she has developed her passion for balloon decor into a training academy with hundreds of international students as well as a top-charting business podcast with her co-host, Michelle Lemmer. In this interview recorded in her studio in Birmingham, Greg finds out about Katherine's journey in the industry so far; how she got started and her experiences along the way. They also talk about having a growth-oriented mindset, the benefits of 'collaboration over competition' and discuss how important having authenticity is in developing a profitable business.